Technical SEO

SEO expert Bill Slawski shares details from a new patent that sheds light on how Google may use entities to interpret queries. The post Patent Reveals How Google May Interpret Queries Based On Entity Information appeared first on Search Engine Journal.

Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience – where are they headed and what are they looking for in new SEO talent to help get them there? I had a chance to chat recently with Botify’s CEO, Adrien Menard. Read on for his take on the most pressing challenges and opportunities in enterprise SEO, what’s new with his brand and tool, what Botify is looking for in new SEO hires, and more. What Are The Greatest Analytics The post Get To Know Botify: A Sneak Peek Inside With CEO Adrien Menard appeared first on Search Engine Journal.

Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search appeared first on Search Engine Journal.

Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google Says Emojis Won’t Hurt Or Help SEO appeared first on Search Engine Journal.

Bing and Google share many of the same ranking signals, but there are also key differences you need to know. The post 5 Big Ways Bing SEO Differs From Optimizing For Google appeared first on Search Engine Journal.